Navigating Social Media and Your Business Network
Where will your professional network take you?
Some people still resist using social media and building a professional network. In contrast, some people have gotten flat-out crazy about connecting on LinkedIn, Google+, Facebook, Twitter, etc. Of course, its fun to connect with a variety of people with whom you have worked or currently do business. It’s challenging to find and connect with as many people as you can. But, what is the real value of all that time and energy spent on networking? Is the investment really worth it and do we see demonstrable benefits in terms of business successes and pipeline development?
For those who network with a purpose, the answer is a firm “yes”! The value of networking is not always immediately apparent. As you peruse the list of “People You May Know” on LinkedIn, you may ask yourself, “Why would I need to connect with that person?” You may talk yourself out of connecting. However, the benefits of that single connection are far greater than most realize. By connecting and reviewing a single person’s profile, you might learn something about them that you didn’t already know, thus prompting you rekindle an old association. A person that you thought had little relevance to what you are doing today, might surprise you when you learn more about the personal and professional path they have taken over the years.
As important, if not more so, that single contact might be the pathway to numerous other connections that are of great value to you. A single connection may make others visible to you that weren’t before. LinkedIn, for example, uses algorithms that look for commonality between you and the connections of others in your network. So by connecting with one person, you may discover a long-lost school mate or colleague that LinkedIn delivers right to you. Other platforms, like Google+ and Facebook allow you to look at the connections of those with whom you are connected.
Expanding your network will make you aware of groups that are of interest. I always note what groups people belong to and consider if I want to join as well. These could include professional societies, trade organizations, LinkedIn groups, Google+ groups, or Facebook groups. These could lead you to timely information that is useful in your day-to-day encounters, expose you to people that have common interests, and lead you to connecting with people that you don’t already know.
So, what’s with the keys? Simple. Your professional network is like the key ring. As you walk down the hallway that is your career and professional existence, the size of your key ring determines how many of those doors you can open. Whether it is how you find a new and exciting sales opportunity, expand your line-card, or identify new prospects, more is better. The more pathways you can pursue, the more varied the opportunities you can create. Sometimes, the pathway to the most exciting opportunities is quite circuitous. The people that provide the information and warm introductions may not be so obvious. For instance, a meeting with your insurance agent may uncover a relationship with a person or company that is of particular interest to you. Of course there will be opportunities to return the favor in ways that will be the best “thank you” you could give.
I recently attended an event called “Weird Science” at The Research Triangle Park Headquarters, where a variety of speakers gave very brief talks about an area of study or a new business venture rooted in science. I met some fascinating people, learned some interesting and useful things, and enjoyed some great refreshments. The next morning, I took out my stack of business cards that I had collected and reviewed the list of speakers so I could send invitations to connect. In the invitation, I expressed how much I enjoyed their presentation. Most all connected immediately. This is how you add the keys to your key ring that you might not even know you need yet.
Networking is as much about a future we can’t see, as it is about our present endeavors. Don’t ever pass up the opportunity to connect with quality people who possess enthusiasm, intellect and genuine good will. As for those who resist the modern tools that enable people to connect more easily, start today. The rewards are immense.
by David Phillips
Connect to me on LinkedIn: www.linkedin.com/in/davidlphillips
